Brand, organisation identity and reputation: Bold approaches to big challenges
نویسندگان
چکیده
منابع مشابه
Stretching ̄rm and brand reputation
I consider an adverse selection model of ̄rm reputation. Each ̄rm is characterized by an exogenously given quality level, which is the ̄rm's private information and applies to any product it sells. Consumers observe the performance of the ̄rm's products, which is positively related to the ̄rm's quality level. The ̄rm's reputation is given by the consumers' posterior on the ̄rm's quality level given th...
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ژورنال
عنوان ژورنال: Journal of Brand Management
سال: 2009
ISSN: 1350-231X,1479-1803
DOI: 10.1057/bm.2008.43